Social Media Made Easy
Most dental practices know that they should probably improve their social media. But with so many things on the to-do list, posting on social media often comes in last place.
I was a dental nurse (18 years) with a passion for dental marketing (10 years) and a flair for social media.
Over the last several years, I have developed effective systems that have helped general dental practices to really shine on social media.
We don’t do cookie-cutter social media posts that may, at best, look pretty but simply don’t get any interaction. We create a strategy bespoke to your dental practice, set some goals and create engaging social media posts that you and your patients will love.
My goal with Miss Social is not to add to your to-do list but to be that extra team member that – takes care of it. It truly is social media, made easy.
– Gemma Starkey – Miss Social
Why Do Social Media?
We all like to do our research before deciding to trust a business. It’s no different with dentistry. Having a good social media and online presence helps people to decide that they can trust you.
Social media is one of the best tools to help you to stay connected with your patients, your team and other local businesses and organisations in this digital age.
Social media has a multitude of benefits to help market a dental practice. It allows patients to recommend you, showcase new treatments, and connect with people and so much more!
The Miss Social way
plan ahead
One of the biggest challenges for a dental team is TIME! And to be honest I’ll completely agree! There is definitely not enough time in a busy surgery day to try and decide what you need to post on social media at the end of it.
So how do we manage it? We create an annual content calendar. In this, we can incorporate national dental events, personal team events such as birthdays, training etc, events that happen every year Easter, Christmas, Valentine’s day. Once we have an idea of the posts we can then build and incorporate other focuses.
Mapping out with the team which events you will participate in for the year helps us to plan ahead of time and avoid any unnecessary stress.
By managing social media in this way it helps the whole team to get engage with what they want to happen and this process turns out to be quite enjoyable.
Personality
What is your practice’s brand? Considering who you are as practice and choose 3 key brand values these equal your practice personality. This is what you want to reflect on your social media.
Maybe you’re focused on exceptional customer experience, maybe you’re a small local dental practice with a focus on community or maybe you’ve clocked up hundreds CPD hours and love to learn.
Listen to feedback from your patients, read your reviews and look at the values and traits of your team. And choose 3 key brand values that you want to reflect on social media.
Understanding your branding helps to ensure that your social media profiles stay consistent. People like to know what to expect and will reward you with loyalty.
Real content
The best social media posts have to be real, engaging, varied and relevant to your audience and reflect who you are.
That’s the secret to getting to successful social media marketing for dental practices.
Your patients want real content so they can engage and get an authentic feel about who you are and what you’re passionate about.
Once we create a bespoke strategy for your dental practice we arrange a date for a practice meeting and to take the photos we will need for social media.
Taking the majority of photos in advance means that you are free to do dentistry, we get high-quality photos to post and everyone had had the chance to get their hair done for photos and put fresh scrubs on.
Choose a service to suit you
Practice Meeting
We help the dental team to understand how they can use social media. This is a good option if you’re already doing social media but need to understand the benefits and get the team involved.
Social Media Management
We become your extra team member and manage it all together with your team. You don’t have to worry about getting photos taken, coming up with ideas or replying to comments.
Social Media Review
We review your social media and provide you with a report, advice on how to improve and suggestions for future posts. This is a good option if you’re managing your own social media and want to improve.
What people are saying
Niket Patel - Principal Dentist
Gemma's combination of marketing and dental experience mean that you can trust she is delivering the right messages.
Lina Kotecha - Faces By Lina
Miss Social was key in helping me to develop my brand on social media. I am thrilled with my online presence and patients mention my social media all the time!